2021 CMO


September 2–4, 2021

TREBEL Music, the fastest growing digital music platform in Mexico, is hosting an exclusive seminar on some of the key trends that are shaping marketing in your industry. 

This summit is bringing together influential CMOs and marketing leaders from various industries to learn about the latest research in marketing and discuss the future of consumer-brand relationships, leveraging new strategies for customer-focused innovation, and unleashing the opportunities to connect across new digital touch-points in 2022 and beyond.


Gary Mekikian
Szu-chi Huang
Associate Professor of Marketing, Stanford Business School
Wesley Hartmann
The John G. McCoy-Banc One Corporation Professor of Marketing, Stanford Business School

In attendance

executives from


Thursday, September 2nd

Attendees will arrive morning to mid-afternoon and check in to AC Hotel Palo Alto
744 San Antonio Road
Palo Alto, California 94303 USA

Location: SFO Airport - Transfer to Palo Alto

7 PM
Welcome Cocktail Hour / Meet & Greet

Attendees will have the opportunity to meet and mingle with other CMOs and marketing executives and professors who will be speaking the following day. 

Location: AC Hotel Patio

Friday, September 3rd
7:45 AM
Depart from AC Hotel

Meet at the hotel lobby to board transfer to Four Seasons Hotel for Breakfast.

8 AM

Enjoy continental breakfast at the Four Seasons Hotel.

8:45 AM
Welcome remarks

From the host TREBEL CEO, Gary Mekikian.

9 AM
Professor Szu-Chi Huang

How can consumer behavior be influenced or altered? In an ever-crowded landscape, how can we effectively compete for a customer’s attention? Professor Szu-Chi Huang, a world-renowned expert in customer motivation, will dive into the latest insights on consumer preferences and decision-making styles in a session designed to allow attendees to make more informed and effective marketing decisions day-to-day, as well as to develop more innovative and customer-centric marketing strategies long-term.

10:30 AM
11 AM
Marketing for Measurable Change

Professor Wesley Hartmann's research empirically analyzes questions in marketing and economics such as advertising, pricing, reward programs, and vertical integration. His session will focus on how marketers can meaningfully move key performance indicators to complete financial or mission-based objectives. He will begin by asking participants to discuss the challenges and opportunities that arise when using data to assess progress at different stages of the conversion funnel, and then the group will consider strategies for engaging with consumers throughout the funnel with a focus on topics such as influencers and strategic partnerships that can help shape brand perception.

12:30 PM
12:45 PM
Marketing for Measurable Change pt. 2
2 PM

Lunch at the Four Seasons Hotel.

3 PM
Campus tour - GSB visit

Attendees will enjoy a walking tour of the Stanford University Campus and will visit the Graduate School of Business.

5:00 PM
Return to AC Hotel Palo Alto
7:15 PM
Transfer to Fours Seasons Hotel
7:30 PM
Dinner at Quattro Restaurant

Location: Four Seasons Hotel
2050 University Ave
East Palo Alto, CA 94303

10:15 PM
Transfer to AC Hotel
Saturday, September 4th
Check Out
9 AM
Transfer to SFO Airport

By invitation only