Attendees will arrive morning to mid-afternoon and check in to a Palo Alto hotel near Stanford University.
Attendees will have the opportunity to meet and mingle with other CMOs and marketing executives and the Stanford professors who will be speaking the following day.
At the Stanford Faculty Club
439 Lagunita Dr, Stanford, CA 94305
From the hosts Stanford Professor William Barnett and TREBEL CEO Gary Mekikian.
How can consumer behavior be influenced or altered? In an ever-crowded landscape, how can we effectively compete for a customer’s attention? Professor Szu-Chi Huang, a world-renowned expert in customer motivation, will dive into the latest insights on consumer preferences and decision-making styles in a session designed to allow attendees to make more informed and effective marketing decisions day-to-day, as well as to develop more innovative and customer-centric marketing strategies long-term.
Following Professor Huang’s session, Professor Barnett will lead a moderated discussion that will allow attendees to ask questions, debate the key takeaways, and discuss the practical applications of Professor Huang’s insights on their own particular industries or companies.
Attendees will enjoy a catered lunch followed by a brief walking tour of the Stanford University Campus.
Professor Shiv’s work focuses on the powerful role of the emotional brain in shaping our decisions, experiences, and behaviors. In this session, he will leverage deep insights into the workings of the human brain to share strategies on how to design effective and innovative solutions for customers. His talk will cover various aspects of customer-focused innovation, ranging from loyalty and engagement to behavior change.
Following Professor Shiv's session, Professor Barnett will lead a moderated discussion that will allow attendees to ask questions, debate the key takeaways, and discuss the practical applications of Professor Huang’s insights on their own particular industries or companies.
Option to play golf on the Stanford Golf Course located in the foothills above the Stanford University Campus. Or come watch the Los Angeles Dodgers play their archrival, San Francisco Giants at Oracle Field overlooking the SF Bay.